Naturel Enerji
Naturel Enerji's plant portfolio, sustainability and investor content brought onto one platform
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The Situation
Naturel Enerji is a publicly traded energy company providing project development, EPC and operations & maintenance services in solar power. Operations run from offices in Istanbul and Ankara and generate a continuous need for content aimed at both investors and corporate clients.
As a listed company, investor relations content had to be accurate, current and easy to reach. At the same time the plant portfolio, the sustainability approach and the service lines all needed clear presentation. The existing setup was not flexible enough to carry that content load.
Naturel Enerji needed a corporate site that organised these different content types into one coherent structure, could be updated by the communications team without developer involvement, and met KVKK requirements.
How We Worked
Discovery and Content Inventory
We classified investor, portfolio and sustainability content, and identified who updates what and how often.
Who maintains the content, and at what cadence, directly determined the platform choice.
Platform Selection
We chose to build on Framer, prioritising the content team's ability to work independently.
Combining the design and publishing cycle in one tool was the most practical way to shorten update times.
Design and Structure
We designed an interface that presents dense portfolio and investor content clearly while holding a corporate tone.
Investor content required a different reading structure from promotional content.
Implementation
We built the plant portfolio, sustainability, investor relations and news sections bilingually.
English content was in scope from the outset for communication with international stakeholders.
Launch and Handover
We completed search engine configuration, KVKK and cookie notices, then handed content management to the team.
For a listed company, keeping content current has to be manageable in-house.
What We Delivered
Corporate Website
Bilingual corporate site presenting the service lines and corporate identity
Plant Portfolio Section
Portfolio pages presenting power plants by region and type
Investor Relations Section
Corporate governance, announcements and reporting content
Sustainability Section
Presentation of the company's sustainability approach and initiatives
Content Management and Handover
Configuration and training so the communications team can publish independently
The Outcome
Project Details
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