Infratech Defence
Infratech Defence's product family brought onto an English-language catalogue site built for export markets
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The Situation
Infratech Defence designs and manufactures pitot tubes and subsystems for the aviation industry from İvedik OSB in Ankara. The product family covers standard and mini pitot tubes, parachute release mechanisms, test equipment, remote triggers, pneumatic launchers, UAV starter kits and fuel tanks.
Buyers for this product group are largely international defence and aviation organisations, often reached through contacts made at trade events such as IDEF. On the buyer's side the decision rests on technical detail — not only what the product is, but at what dimensions and in which operating scenario it performs.
Infratech Defence needed a corporate site that presented the product family with technical accuracy, could be referred to after trade-show contact, and was published in English.
How We Worked
Product and Scope Analysis
We compiled product families, technical specifications and operating scenarios together with the engineering team.
In defence manufacturing, technical accuracy of product content is the site's single most important success criterion.
Catalogue Architecture
We grouped products into families and defined a shared technical detail template for each product.
As the range grows, new products need to slot into the same structure without rework.
Design
We designed an interface that foregrounds product imagery while keeping technical information readable.
International buyers most often assess a product visually before anything else.
Development and Launch
We built on Next.js and published through Cloudflare, completing image optimisation and measurement setup.
A distributed delivery setup was chosen to hold page load times for visitors outside Türkiye.
News and Trade Events Section
We set up a separate content stream for trade show participation and corporate announcements.
During trade show periods, current content directly shapes the first impression after contact.
What We Delivered
Corporate Website
Corporate site published in English for export markets
Product Catalogue
Catalogue structure listing and comparing product families
Product Detail Pages
Detail pages presenting specifications, imagery and operating scenarios per product
News and Trade Events Section
Section publishing trade show participation and corporate announcements
Performance and Delivery
Image optimisation and distributed delivery configuration through Cloudflare
The Outcome
Project Details
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